We're kicking off a new blog series called Dweller's Digest. In this series, we will highlight design trends that appeal to specific demographics of multi-family communities. As designers, it's our job to unify the brand of the community through furniture selection, color palettes and finishes in each project. With each community, we strive to accommodate their target market. This week we're talking about what recent college graduates want in their first apartment after the dorm. Gone are the days of cramming for exams. An even bigger decision is approaching; deciding on the big move after graduation!
What's on their wish list?
Having an apartment with a pool just isn't enough anymore. According to recent reports, in North Carolina, 1/3 of millenials are earning 6 figure salaries. With their newly appointed financial feats, these young professionals want it all.
Urbanization and Community - Having more space isn't at the top of their list anymore. These young urban socials are craving community, connection, and the ability live their life within a few blocks of town.
Live | Work | Play - Future residents want a place where they can do just that. Designing a clubhouse to fit this lifestyle is key in maximizing the appeal of each multi-family community. These post grads are dreaming of a place where they can host a cocktail hour or sip on their favorite Starbucks while working from home.
High Design - It's time to up the ante. We like to call this "stage makeup" of the rental community. Creating a boutique atmosphere with dynamic lighting, bold colors and luxury finishes are what this demographic is wanting and expecting.
WHAT ARE THEY SAYING?
"Coming out of college, I had expectations of my standard of living. I wanted the amenities that an apartment could offer. From the pool, the tanning beds, fitness centers, media lounges and, most importantly, an apartment that was on-trend in design, I wanted something that gave off the appearance of sophistication. Something that was the latest and greatest, granite countertops and dark cabinets included, was at the top of my list.
Having a short commute to work, while also being in an area close to a grocery store and good restaurants was something I found desirable. I wanted a quiet space. But most importantly, I wanted to know that I was getting something of good value. " -2016 College Graduate